Press Releases
FOR IMMEDIATE RELEASE
January 7, 2008
CONTACT:
Gian Hill, MoCo Inc.
Phone: 612.767.3843
E-mail: gian.hill@bigideas.com
Sean McDermott, Sanus Systems
Phone: 651.294.3715
E-mail: sean.mcdermott@milestone.com
Sanus Launches "Make Room For Life" Ad Campaign
People sharing intimate moments with friends and family - not product - is the main focus
Saint Paul, Minn.) -- Sanus Systems announces the launch of its new "Make Room for Life" ad
campaign, with a series of ads targeted at audio/video consumers and trade professionals. The new
campaign shows the essence of real people doing real things in their every day lives – for
example, hosting parties, playing with their children and cooking Ð with Sanus products casually
placed in the background as a secondary focus. This is Sanus' largest ad campaign since the
"Great Theater" campaign was launched in 1999.
Print ads can be seen this month in consumer magazines, trade magazines and online advertisements.
The ad concept will also be used in Sanus literature and event exhibits.
"With 'Make Room for Life,' we wanted to embrace the importance of the things people do and with
whom they do those things," said Ryan Hagberg, marketing manager for Sanus Systems. "The connection
is that our products are with people in their homes, enabling them to do all these wonderful
activities."
The "Make Room for Life" ads incorporate Sanus' three main product lines. Developed by MoCo,
Sanus' creative agency, the campaign was based on extensive consumer research and focus groups.
Sanus first introduced the Speaker Foundations™ product line in 1986, with speaker stands
engineered with audio quality superior to speaker stands offered to the industry at that time.
Today, Sanus' product lines also include AV Foundations furniture and VisionMount® flat-panel
TV mounts and accessories.
About Sanus Systems
Sanus Systems, a division of Milestone AV Technologies, designs and builds a broad variety of
audio video mounts, furnishings and accessories that will satisfy even the most demanding
audio/video enthusiast or interior designer. Every Sanus product is engineered to enhance AV
systems and the surrounding dŽecor. Today Sanus offers more than 300 products, including on-wall
furniture, home theater furniture, TV stands, audio racks, wall mounts and speaker supports.
Sanus products are available at thousands of retail locations nationwide; a store locator is
available at www.sanus.com.
